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Business Intelligence Solutions

Today’s management depends on information and information flow at most. What wasn’t as meaningful before once the whole management was intuitive rather than information-based, plays fundamental role, these days. No responsible manager imagines making a decision without knowing its bases, causes, influence on current position and prognosis for the future. However, it’s not as easy as it seems to follow all information at once. As a consequence, more and more managers decide to turn their IT systems onto a new level what makes information flow better, faster, and more accurate. Called together Business Intelligence, these systems often are sold as special suites which Oracle Business Intelligence packet is one of.

A wide array of users are supported by enterprise BI, from the tactical level (employee monitoring inventory levels), operational level (manager tracking actual results to plan), strategic level (executives analyzing key performance indicators or KPIs), external customers,suppliers or partners, data analysts, product managers, partner managers, etc. For each of these targeted communities, a wide array of tools exists to identify insights and make more informed and more reliable decisions.

Business intelligence provides answers to basic questions such as:

  • What are my five top selling products?
  • How do my sales this year compare to sales last year?
  • What is the 3-month moving average of my sales?

Business intelligence can also answer more probing analytical questions such as:

  • Why are sales down in this region?
  • What can we predict for sales next quarter?
  • What factors can we alter to improve the sales forecast?
  • How will our margins improve if we run this promotion?
  • What factors differentiate our high value customers from other customers?
  • Which products do customers buy together?
  • Which customers are most likely to buy a particular product?
  • Which transactions may be fraudulent?